In this era of carbon taxes, treaties to reduce carbon emissions, and heightened concern about the earth’s climate, the use of low carbon energy sources have become a hot topic. Renewable energy sources like wind and solar have in particular been gaining wider attention recently. In the US alone, wind and solar constituted 60% of added utility-scale generation capacity in 2016 [1]. The topic of whether or not it is reasonable for large scale fossil-fuel power generators to make the switch to renewable energy i.e. the “Brown to Green” switch, therefore becomes an important one. In our series of blog posts over the next couple of weeks, starting with this one, we argue that this switch is not a reasonable one to be made.
Leveraging off NRG Energy’s failure to make the ‘Brown to Green’ switch, the first argument made against the switch is the large investment risk it poses to large-scale fossil fuel companies and their stakeholders. Such companies are usually already benefitting significantly from the economies of scale they have obtained over the years and usually control a significant share of their niche market such that they usually do not have robust competitors. Consequently, these companies are usually already making a comfortable stream of revenue and as Ferris and his colleagues indicate for E&E News, “revenues from large fossil fuel power plants are the backbone of balance sheets and share prices [2].” As was the case with NRG’s failed switch, investors and stakeholders of such large scale fossil fuel power generators will rightfully become concerned about the risks of making such a drastic switch particularly when it initially seeks to juggle both the brown and green side of things. Apart from the fact that this juggling brings about a lot of complexity to operations which may affect efficiency, there is also the issue of how much more competitive the renewable energy sector is. Renewable Energy in the power sector has so many different adoption models - from large investments in wind farms to smaller rooftop solar systems which sell power back to the grid – that one cannot be too certain about the revenue they could bring in. It therefore makes sense that investors in already established fossil power generation would and should not be too willing to make the switch.
A notable exception to the argument against fossil-fuel power generators making the ‘Brown to Green’ switch is Denmark’s Dong Energy company. Yet even though it seems to have successfully made the transition, its model which seeks to do away with any form of fossil fuel power by 2023 and sell off all of its oil and gas operations, underscores the need to pick one side of doing things, and stick to it [3]. It is also very significant to note that the Dong model had a government owner who was willing to make the investments to enable this switch. If we thus consider power producers who are privately owned or who do not have the support of their owners, whether private stakeholders or government, to make this switch, the ‘Brown to Green’ switch does not have enough evidence of success or profitability to be advocated for.
Even in countries where the government is open to support fossil fuel power generators make the switch to renewable energy as was the case with Dong Energy, it must be noted that there will still always be some demand for fossil-fuel power and consequently large-scale fossil-fuel power generators. Base load power sources like coal, natural gas, nuclear, and oil power plants are systematically called upon to smooth out the variability that occurs from deploying renewable power sources especially since large scale storage options are not yet pervasive enough [4]. In Germany for example, where the highly successful Energiewende policy looks to increase the share of renewable energy in the electricity sector to 80% and the overall energy sector to 60%, there is still a significant reliance on fossil fuels, particularly natural gas, to consolidate both variability and the remaining capacity of energy demand that renewables cannot cover [5]. There is the additional argument that large scale manufacturing processes will always need to be powered by fossil-fuel energy. Therefore, if the push for the ‘Brown to Green’ switch is motivated by a fear of an elimination or drastic reduction in the demand for fossil-fuel generated power, the evidence on the ground shows that there will regardless be significant demand for fossil based energy and thereby opportunities to make profit at least for a few more decades.
From a policy standpoint, in most instances, large scale fossil fuel generators tend to have significant influence on what types of policies get to be enacted for the power sector. The recent controversy in Nevada where policy makers sought to implement a retroactive tariff system to make electricity more expensive for rooftop home solar owners is a classic example of this [6]. The push for this new system was believed to be backed by the state’s major utility, NV Energy, “which uses fossil fuels to generate more than 80 percent of the state’s electricity,” due to a supposed fear of the utility death spiral [6]. Whether or not, the power that most fossil-fuel generators have in putting in place systems that benefit their continued operations and profit margins is right or wrong is an issue for another day. What is important is that they do have the power to ensure that they are not at the mercy of the utility death spiral and consequently do not need to make a hasty switch to renewable energy.
This first blog post only serves to scratch the surface of why we believe the ‘Brown to Green’ switch is not a reasonable one. Subsequent posts will delve deeper into the reasons for which we make the argument that fossil-fuel generators should metaphorically, stay in their lane. If there really is the burning desire for them to dabble in renewable energy generation, the best thing to do would be to start a whole new subsidiary company focused on just that.
References
[1]
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D. Cusick, "Wind and Solar Growth Outpace Gas," 12 January 2017. [Online]. Available: https://www.scientificamerican.com/article/wind-and-solar-growth-outpace-gas/. [Accessed 1 April 2017].
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[2]
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D. Ferris, E. Klump and D. Kahn, "Why NRG's green crusade faltered," 7 March 2016. [Online]. Available: http://www.eenews.net/stories/1060033507. [Accessed 1 April 2017].
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[3]
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P. Clark, "Denmark’s Dong Energy shifts from fossil fuels to renewables," 16 March 2017. [Online]. Available: https://www.ft.com/content/99150262-d368-11e6-b06b-680c49b4b4c0. [Accessed 1 April 2017].
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[4]
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J. Apt and P. Jaramillo , Variable Renewable Energy and The Electricity Grid, New York : RFF Press, 2014, p. 328.
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[5]
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S. Amelang, "Germany’s dependence on imported fossil fuels," 11 Feb 2016. [Online]. Available: https://www.cleanenergywire.org/factsheets/germanys-dependence-imported-fossil-fuels. [Accessed April 2017].
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[6]
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J. Leslie, "Nevada’s Solar Bait-and-Switch," 1 February 2016. [Online]. Available: https://www.nytimes.com/2016/02/01/opinion/nevadas-solar-bait-and-switch.html?_r=0. [Accessed 2 April 2017].
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What if the switch to renewable energy (credits) is thrust upon the energy company? Some states, most notably California, have implemented a “cap and trade” model to force energy companies to either produce under a certain amount of “brown” energy or purchase/trade renewable energy credits. Realistically, the energy companies are simply passing these credit costs onto its customers, but it certainly seems like, at least in some states and with certain companies, a ‘wait-and-see’ or ‘anti-switch’ approach is contrary to the law. This scenario also begs the question related to this blog posts title, “…not the best course of action,” what does “best” mean? Is delaying a switch to green the most profitable? Is it build the most amount of goodwill with customers? Does the delay to green position the energy company to capture more market share in the future? Personally (and admittedly without any data to support this statement), I think it is a little short-sighted to dissuade an energy company to invest in renewable energy generation. To that point, I endorse the final thought of your blog suggesting that a company should form a new subsidiary to explore renewable energy. In fact, I think suggesting a new subsidiary is a preferred proposal over delaying the switch to green entirely.
ReplyDeleteMaking the switch from ‘brown to green’ presents several obstacles that must be overcome. The technological gains by renewables of the past couple decades have been significant. These gains were made possible by innovation and substantial subsidies. Without the continued support of increased regulation and the maintenance of these subsidies it will be challenging to rapidly force a transition from ‘brown to green’ in the United States. That said it appears the wheels are in motion to continue the transition from coal to natural gas fired power plants. Natural gas has been the bridge fuel of choice for power companies aiming to reduce their carbon footprint. Even with the current administration rolling back the Obama administration’s Clean Power Plant (CPP) rule it seems unlikely companies will revert to building many new coal power plants. Executives of power companies understand that the reprieve from CPP may be short lived if future administrations reinstate similar policies making it difficult to justify a change to their plans.
ReplyDeleteIn addition to the regulatory environment challenges, large scale power storage is a massive issue. This lack of large scale storage is most apparent when considering how natural gas is used to meet heating demand in the United States. During the spring, summer and fall natural gas production outstrips demand and excess gas is injected into storage. This gas in storage is used in the winter to address demand being higher than natural gas production levels. Until large scale, and long-term, storage is economically and technically feasible I don’t believe a complete ‘brown to green’ transition is possible. Under current constraints the only option would be to overbuild renewable sources to meet peak winter demand and have significant resources underutilized throughout the rest of the year. Since this challenge is most prevalent in areas with cold winters it would be interesting to evaluate which areas are more suitable for a ‘brown to green’ transition under current technological limitations.
Thanks for the post, this was a pretty good read!
ReplyDeleteI agree with your general assertion that large-scale fossil fuel companies benefit from their scale and expertise in a given area, and will have a hard time justifying taking investment dollars away from its core competencies and reallocating them in speculative, non-core projects. I also agree (and how could I not) that there is significant base load demand that is unlikely to be met solely by green power, particularly in the U.S. where there are massive industrial and residential demands for power, making it the second most “demand-hungry” country on the planet.
It is worth noting, however, that the price paid by utilities for all units of power is equal to the cost of the most expensive piece of the supply, meaning that any opportunity through subsidy or localized power gen that costs less than the cost of fossil fuel production plus transportation is an opportunity for considerably margins. In many markets that have poor proximity to fossil-fuel rich areas, there could be very large opportunities to take advantage of demand. Additionally, while you pointed out that policy has generally been favorable for fossil fuels, I would alternatively suggest that policy can simply play a large role in the power mix. Government could of course continue to support mature institutions, but could just as easily flip the switch and support or subsidize lower carbon emission generation like nuclear, solar, wind, or some other technology that is yes to materialize. For these reasons, I support perhaps a little more than you seem to, the idea of allocating a pool of money into R&D for green development. If funds are tight, a company could be creative and contribute to a venture capital firm just to have access to many new ideas, without necessarily investing in in-house development.
A terrific topic, and not an easy one to make a really concrete argument for. Many of the issues are somewhat intangible (“investors don’t like uncertain, new revenue streams” …. “the firm will lose focus and operations will become more complex” … ). I applaud you for taking this up.
ReplyDeleteThe argument of “there will be profits to be made from fossil fuels for a long time” seems to get away from the point. The point is should those profits be contained inside the same firm that is making profits (hopefully) from wind/solar? Are there synergies? Or are their discordances?
I like the conflict of interest argument in lobbying. An integrated brown-green firm would, presumably, have a neutral position on net metering. Is this a good thing?
I encourage you to think in terms of “horizontal integration.” We’ll talk about this in Week 3 of class. Again, are there synergies?
Grading Rubric (badly formatted because comments don’t allow formatting)
Possible “grades:” Excellent (E), Very Good (VG), Good (G), Could be Better(CBB)
Takes a clear position: VG
Substantiates the position: G
Informs the casual reader: G
Clarity/quality of exposition: VG